There’s a new teeth-straightening system that claims to fix most problems in less time, with less pain, and best of all – it’s completely hidden behind your teeth. According to CEO and co-founder, John Pham, DDS, MS, InBrace is transforming not only how teeth are adjusted, but the entire patient experience. “What we’re trying to do at InBrace is something where you don’t have to look worse before you look better,” says Pham. With his behind-the-teeth system, patients can enjoy the benefits of straighter teeth starting on day one – unlike traditional braces, they don’t have to wait upwards of 1-2 years to have unsightly brackets removed.

After spending years looking at the available treatment options, the former aerospace engineer and current practicing orthodontist realized that the orthodontic industry needed a disruption. “You can’t just put a battery into a car and call it a Tesla, it has to be redesigned from the ground up,” and so his team created a system that utilizes a personalized Smartwire™ hidden behind your teeth to gently perfects your smile.

We talk to Dr. Pham about this revolutionary new system and how it gently moves the teeth over time thanks to its friction-free patented Gentleforce technology.