Have you ever wished you could directly be involved with the creation of a skincare line? That’s what influencer-turned-skincare-founder Teni Panosian has done with her luxury line, Monday Born. 

The content creator and beauty maven started a Youtube channel in 2012, and now has over half a million followers on Instagram where she covers a broad range of topics from beauty to fashion to lifestyle. While she knew she would eventually start a skincare line, she wanted something that would directly impact her audience, and that was dependent on their feedback. And so, with the help of beauty incubator Beaubble, Monday Born was launched.

Beaubble collaborates with Teni to launch online campaigns, crowdsource feedback from her community, then open a direct-to-consumer pre-order drop to purchase the product. Through Beaubble’s unique campaign process, Teni can ask consumers which products they wish to buy before a product even goes to market. Monday Born products are then developed in about 4 to 7 weeks through the “MB Experience,” where Teni’s own community provides feedback on lab samples and packaging to refine the final product before the drop opens for pre-order. This business model, in which only a limited quantity of products are available to be claimed, eliminates waste and ensures that consumers are receiving the freshest possible product.

We talk to Teni about how her love of art led to a career in beauty, what it was like to launch a line during the height of the pandemic, and why she feels that “skinimalism” is the next big thing. She also gives us a preview of her next launches!