Traditional teeth whitening isn’t a great experience. It’s painful, causes sensitivity, takes time and can even be harmful to your teeth. But Hismile cofounders Nik Mirkovic & Alex Tomic knew there had to be a better way. After speaking with dental experts and researching traditional methods of whitening, they discovered that the main culprit behind whitening complaints was peroxide.
So they set out to create an at-home tooth-whitening treatment that would be just as effective as peroxide – without the nasty side effects. We sit down with the two Aussie entrepreneurs to talk about their revolutionary teeth whitening system and the over 3 million global fans they’ve gained along the way. Well also hear about their latest innovations, and what’s next for these two industry disruptors.