When it comes to clean beauty, the waters are pretty murky.

Let’s start with the facts: there is no regulation, standardization or clear definition for what “clean beauty” actually means. Words like “green,” “natural,” “organic,” and even “non-toxic” can be used at the discretion of a company. And while the clean beauty movement is gaining traction, and brands are becoming more transparent about their ingredients, how can we tell the difference between marketing buzz and science?  And are there some ingredients on the no-no list that make for a better product?

We sit down with Hallie Gould, Associate Editorial Director of Byrdie Magazine to get the scoop on all things clean beauty: what it is, how to identify it, and why you should consider using these products. She and Byrdie just launched their fifth annual Eco Beauty Award Winners honoring the best clean beauty brands that employ and emphasize non-toxic ingredients, innovation, and sustainability.

We’ll discuss some of her favorite award-winning products as well as her tips for finding the best clean skincare on a budget!