Introducing the world of SIDIA, a line of beauty and wellness products designed to embrace ease, elevate your self-care, and immerse yourself in a transformative journey of well-being.

In this episode, we sit down with Erin Kleinberg, CEO and owner of Métier Creative, former co-founder of Coveteur, and current founder and CEO of SIDIA. At the core of SIDIA lies a transformative vision that seeks to empower individuals on their journey to self-discovery and self-care. Join us as we dive into the inspiring story behind the birth of SIDIA, uncover the brand’s profound ethos, and learn about the hero products that have taken the world of self-care by storm.

• From Fashion to Beauty: As a creative leader, Erin faced the challenges of the pandemic head-on and utilized her expertise to create a line of wellness products that resonate with the modern consumer. She shares the intimate details of her entrepreneurial voyage, the motivations that drove her, and the heartfelt mission that empowers SIDIA to make a difference in the lives of individuals seeking conscious self-care.
• Reconnect with Luxurious Self-Care: At the heart of SIDIA’s ethos lies the belief that self-care should be a luxurious experience, not just a routine. SIDIA aims to redefine wellness and beauty by crafting clean products that invite you to care for yourself as deeply as you care for the world around you. Inspired by the legacy of a family matriarch, each formula and fragrance is thoughtfully designed to invoke a feeling of ease and elevate your self-care rituals.
• Hero Products & the Essentials for Your Well-Being Journey: From the captivating “Braless” candle that sets the mood for relaxation to a game-changing spray-on body serum that nourishes your skin, each product embodies the essence of SIDIA’s transformative vision. Discover these essentials that are crafted to enhance your well-being journey.