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Technology has changed the way we shop.  But, when retailers collect data about how, when and why we shop, does it provide us with a more convenient shopping experience or just stimulate credit-card debt? We talk to Melissa Gonzalez, a retail strategist and founder of The Lionesque Group, about what the future of shopping will (and already does) look like and how it will affect you.  From an app that can take measurements of your body and then tailor-make clothing, to mirrors that can “try” makeup on for you, hear how some of your favorite brands are trying to cater to and influence your shopping behavior.

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