Beauty gummies have been popping up for everything from vitamin C to Melatonin, but Imaraïs Beauty is taking the supplement world by storm and has introduced the first vegan-friendly plant-based and sugar-free skincare gummies to market. These supplements utilize plant-based micronutrients with an advanced delivery system to brighten, firm and restore skin balance at the cellular level.
Our guest and co-founder, Felicia Hershenhorn, saw the need for a vegan-friendly supplement after her own lifestyle shift – losing 80 pounds and clearing her acne by going plant-based – led her to the difficult decision to move on from law to pursue her passion in skincare.
When IMARAÏS Beauty was ready to launch, she knew they needed a strong ambassador to help spread the message, and so she met turned to social media star Sommer Ray.
We talk to the lawyer-turned-beauty-entrepreneur about why she decided to get into the beauty supplement game, what it’s like to partner with an influencer, and how these supplements bridge the gap between functional wellness and beauty.