"The REAL truth about the FAKE shit!"
When Carolyn Aronson set out to simplify our haircare routines, she traded her scissors for bottles – and built an empire. Her best-selling It’s a 10 Miracle Leave-In Spray sells over 14 million bottles a year, and the Be a 10 haircare line has grown to address curly hair, limp hair, and of course, this Florida native has a line for frizz-free hair that includes a spray that will literally waterproof your hair.
Alicia Grande is a self-made millionaire who built a cosmetics empire from the ground up with $25,000. How? By sticking to what she knew best: beauty products that get results. In 2008, she launched Grande Lash MD, a lash-enhancing conditioner, and it was so successful that it inspired her to create an entire line. Since then, Grande Cosmetics has been paving the way for results-driven serums and double-duty skincare-infused cosmetics.We sit down with Alicia to talk about how she took a chance on herself and changed the world for women everywhere. From her humble beginnings in her kitchen to sealing a deal with Sephora, she shares her secrets to success, as well as the mistakes she made along the way.